Platform · Character design and development
A believable assistant is built, not generated once and hoped for.
Every subscriber’s assistant is a character: a name, a voice, a way of carrying itself, and a look when it needs one. Part of that you shape yourself, in the editor, and it takes effect on the next call. Part of it is work we do with you. This page is how we design a character, where it meets your customers, and how it becomes content and marketing that bring demand to a line the system can answer.
In the editor
What you shape yourself.
Four things about your assistant are yours to set, in plain language, without a script. Save, and the next call has them.
Its name
You choose your assistant's name.
Its voice
Pick from a library of thirty voices, each described in a plain word. Save, then place a test call and hear it yourself.
How it introduces itself
The opening line always says it is an AI assistant, and it never tries to pass as a real human. You choose the form that introduction takes.
How it carries itself
A description in your own words, used as guidance rather than read aloud: the manner, the warmth, the way you want your business represented. It follows your branding and style on every call, and a set of guardrails runs alongside it so the character stays inside the lines you and your industry draw.
The experience
The same character at the door.· in preview
The Edge platform offers a multi-modal assistant, meaning they offer the same voice and branding through all interactive conversations. The persona is not only a voice on the phone. In a live guided tour, the same assistant walks a buyer through the home room by room, pacing and narrating from the walkthrough you already filmed, answering questions as they come up. The person a caller met on the phone is the guide a buyer meets at the door.
Behind it is visual intelligence: an assistant that sees what your customer sees and responds in the moment. That is the foundation for unique customer service experiences of every kind, from a showing to the day a new property is brought onto the platform.
- Live, camera-guided open-house and showing mode· in preview
- Room-by-room pacing and narration in your brand's voice· in preview
- Buyer questions answered live during the walk· in preview
- Aggregate tour insights for sellers and brokers: which rooms held attention, what visitors asked, where interest concentrated· coming soon
The live guided-tour technology is patent pending.
Our craft
Character development, done with you.
When you want more than a name and a voice, your assistant starts with a few sentences from you: who they are and how they carry themselves. From that we develop the character bible and lock a single identity, one face from every angle, so the same person shows up on your phone line, on your listings, and on the tour. Charlotte, the assistant Robert runs in Knoxville, is one of a growing cast.
How a character gets built
- 01
Your brief
A few sentences from you: who they are and how they carry themselves. That is enough to start.
- 02
The character bible
The persona, the look, and the voice on paper: one description everyone works from, so the character stays the same person as it moves from surface to surface.
- 03
A locked identity
One face from every angle, so the same person shows up on your phone line, on your listings, on your website, and on the tour.
- 04
The voice, heard before it ships
When the voice matters, we render samples through the same speech path callers hear, so what you approve is what they get.
- 05
The assets
Portraits and a look ready for your website, your listings, and your marketing materials, all of one character your callers already recognize.
Two more from our build bench
Hannah
“A fresh, grounded professional. Strawberry-blonde with caramel highlights, a freckle under one eye. Sage-green tailored suit. Calm and articulate, a lightly British register.”
Alex
“Warm and welcoming, easy to trust. South-Asian and European heritage, a neat comb-over and a short beard, slate-blue shirt. Smart-casual, modern, approachable.”
The assets that result
From a locked identity come assets ready for your marketing materials: portraits, a look, a voice on paper. When the voice matters, we render samples through the same speech path callers hear, so what you approve is what they get. A twelve-second look at the cast:
Content and marketing
Where the character meets your customers.
A character is only worth building if it shows up. On this platform the same one meets your customers on every surface the system runs, so the marketing and the line it brings people to are one thread.
On the phone
The character answers your line, every call, in the voice you chose, and says who it is.
On your website
A call widget puts the same character on the site you already have; visitors tap and talk without leaving the page. The live demo on this site runs on that surface, and Hannah, from the build bench above, takes those calls.
On the listing
A QR code on a yard sign or a flyer opens a call about that one home, answered by the same character with that home's information.
In your marketing
Portraits, a look, and a name your customers already know from the phone, ready for your listings, your site, and your materials. The character becomes the face of the content that brings people to the line.
On the tour· in preview
The same character walks a buyer through the home, room by room, from the walkthrough you already filmed.
This is work we do with you, not a switch you flip.
This is where the Edge can be yours for truly innovative marketing and content creation to generate the demand that the system can handle for you.
A founding customer’s experience
Robert didn’t want a bot. He wanted Charlotte.
Watch Robert’s story“Rocalyn helped me integrate Charlotte with my website and marketing, a branded assistant who helps folks considering a move to the Knoxville area, day or night, so I can focus on what I love: showing homes and talking to people.”
Robert Ford · Realtor, Knoxville, TN · CowboyHatRealtor.com
Watch his story: the testimonial and the live tour reaction →
A character for your practice, your team, or your brokerage.
Character development is scoped together, one conversation at a time. Start with what you want your customers to meet.