About
For you, not over you.
Rocalyn Edge is an AI assistant that answers your phone as your practice. This page is about the people and the principles behind it, because you should know who built the thing that talks to your clients.
The founder
Edge is built by Dave Selinger, a platform product engineer with 25 years building the systems underneath what customers actually see: shared platforms, developer experience, and the governance layers that keep complicated things calm.
That work spanned Fortune 500 deployments, higher education, and government systems where security is the bar to clear before anything else ships. The habit carried over: Edge treats privacy and compliance as prerequisites, not features.
Rocalyn Edge began alongside a working real estate practice, and it is still built that way: with agents, on real calls, against real listings. You can read how that started in Robert's story.
The company
Rocalyn Edge is the flagship product of Rocalyn LLC, based in Lake Forest, California. Onboarding is invitation-gated and founder-led: small groups, curated setup, and a direct line to the person who built your assistant.
The principles
- No recordings, no data sold. We are the intelligence layer, not the system of record. Your book stays your book.
- A distinct assistant, not a clone. Edge speaks in a configured persona for your brand and discloses that it is an AI. It never imitates your voice.
- Compliance by design. Fair-housing awareness is built into how the assistant answers, not left as a disclaimer. See the trust page for the full posture.
Join the founding cohort.
Talk to the live demo, no signup, or request an invitation to the founding cohort.